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A couple ofhundred folks gathered for the day at the Sheraton Delfina Hotel in SantaMonica, California, for an intensive assessment of China Wholesale Floor Graphic Films the health, the shiftingsands – trends both good and bad – and, ultimately, the future of the filmbusiness. Where have we come from, where are we today, where willwe likely be in one year and beyond ? The event producers – Variety and DigitalMediaWire –brought together a ‘who’s who’ of the film industry as speakers andpanelists. 

 The dais boasted a steadystream of thought leaders and success stories in Hollywood.  Rick Nicita, Bill Block, Michael London,Paula Wagner, Ashok Amritraj and Oren Peli (writer/director of “ParanormalActivity”) were among the many luminaries.. The sessions ran the gamut, from the technologicalrevolution now convulsing the entertainment industry (who will be the winnersand who will be the losers), ‘game changers’ (how new Hollywood players arechanging the business as we know it), new finance models, the next wave ofmobile film and video entertainment, how international markets are shifting thebusiness, as well as a dealmakers’ roundtable. A few ‘notes’ from the day… • Producers, writers, studios – all of us – are theagents of our audience. • ‘Write movies, not scripts’ (a quote from PaulaWagner).

• Our business model needs to increasingly shift - workingtogether ‘on spec’;we can no longer be process-oriented, but must createconsensus from the outsetand adopt a success or result-oriented philosophy;writers, directors,talent and producers must collaborate from the inception,and be willing toreduce fees and contain budgets, and participate insuccessful outcomes.“It’s better for the industry if we are all talking toeach other early and moreoften” – David White (Nat’l Exec Director, SAG).  Paula Wagner admonishes“this is not the time to come into the film business toget rich”. • Conversations are not always easy or speedy, butagencies and talent are slowlyembracing the future reality and culture where full-feecash offers are not theorder of the day; they too are ‘in the mix’ and, albeit reluctantly, are selectivelybeginning to ‘partner’ up on projects. For full Article visit :